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What
is La Más Bella?
La
Más Bella (the translation could be something like
“The Most Beautiful”) is an experimental art magazine,
published in Madrid, Spain, since 1993. The publishers of
La Más Bella are Diego Ortiz and Pepe Murciego, two
persons involved in the world of arts and media in Madrid
for more than fifteen years.
La
Más Bella is conceived by the publishers as a personal
artistic work, so La Más Bella is not a commercial
or professional magazine. Our goal is to publish artistic
works made by hundreds of contributors: visual artists, writers,
photographers, performance-artists, experimental musicians
and/or poets and/or videomakers, etc. All these artists come
from many disciplines and styles, but most of them use to
work in the more experimental and risky side of the contemporary
creation.
Every new edition of La Más Bella is a project completely
different from the previous one, both in contents and in its
external appearance:
Monographic contents:
La Más Bella is a monographic magazine. The publishers
choose a subject, normally ambiguous and/or conceptual and/or
funny, and we invite to participate to dozens of artists,
asking them a contribution related to the subject we suggest.
From the first edition of La Más Bella in 1993, more
than 600 artists from all over Spain have collaborated in
the magazine.
Different formats:
Formally La Más Bella change totally its external
appearance every new edition. The publishers really love
to experiment with unusual containers, always surprising
and funny.
The best way to understand what is the philosophy of La Más
Bella is having a look to a couple of examples:
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La
Más Bella TU (The Most Beautiful YOU)
Published in 2003, its monographic subject was the concept
of “identity”. Formally the magazine
was a typical wallet full of its typical contents (bank
notes, ID cards, ID photographs, tickets…) recreated
by different artists (almost one hundred).
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La Más Bella Juegos Reunidos (The Most Beautiful
United Games)
Published in 2005, the subject of the edition was "the
game". The magazine was a game box (formally similar
to a very popular spanish toy called “Juegos Reunidos”)
in which every content (a collection of cards, game boards,
etc) was made by an artist (55 contributors).
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La
Más Bella Grandes Exitos (2006) (The Most Beatiful
Greatest Hits), which monographic subject was "the
success". Formally the magazine is a fabric groupy-bag
with three pins, a Picture-Disc Vinil Record, some vinil
disc covers, posters, DVD, etc.
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La
Más Bella Manual de Instrucciones (The Most Beautifull
Instruccions of Use), an issue which monographic
theme is the concept of “utility”.
Externally the magazine is an apron made exclusively by
Pepe Jeans in denim fabric, whith all the contributions
introduced into the pockets of the apron. La Más
Bella Manual de Instrucciones is the most recent edition
of La Más Bella (published december 2006).
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We
make one -sometimes a couple- of new La Más Bella's per
year, with an edition of 1.000 copies. The magazine is sold
in specialized art bookstores, museum shops and art galleries
along many spanish cities. It is also common to find La Más
Bella in art fairs as ARCO (international art fair celebrating
in Madrid), artistic meetings and events where the publishers
use to go to promote the magazine and sell it directly to the
people.
What
to buy La Más Bella?
You
can buy La Más Bella magazine wherever you are in the
world. Click here
and visit our Shopping Area. You can easily pay with your credit
card (powered by PayPal) and receive La Más Bella al
your home.
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La
Más Bella develops other projects also related
with the world of independent and experimental art and
edition, as the proyect BELLAMÁTIC.
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What
is Bellamátic?
BELLAMÁTIC is a vending machine, similar
to those that sell snacks or drinks in many streets,
stations or public spaces.
BELLAMATIC has been specially designed to automatically
sells magazines, catalogues, CDs, books, videos…
all kind of editions produced by La Mas Bella or
by any other artist, contributor, alternative publisher,
independent art gallery, etc.
But BELLAMATIC is not only a vending machine, BELLAMATIC
is also an artistic object in itself. Many artists
and contributors develop performances, installations,
exhibitions, etc, using BELLAMATIC as a subject,
excuse, support…
Up until the present Bellamátic has been installed
in more than fourty places all over Spain (click here
to know the complete tour, photos, etc.). As La Más
Bella magazine, Bellamátic
is not a commercial project (actually we have only
one machine). Bellamátic is conceived as an
artistic project, that allows us to promote La Más
Bella and many other independent editions and artists,
in a very funny and surprising way.
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LA
MÁS BELLA SHOPPING AREA
Here
you can buy La Más Bella magazine and receive it at your
home.
(This option is only abroad Spain. Click here
if you live in Spain or Portugal)
How
to buy
>>
Click the Add to Cart button to add your selection
to the Shopping Cart.
>> When you finish your selection click View Cart and
follow the on-screen instructions.
>> Shipping cost of 25 Euros will be added to your final
purchase.
>> You can easy and safely pay with your credit card
or PayPal account.
>> When you finish your purchase you will receive an
email whith the shipping details.
>> Please do not forget any detail of your shipping adress,
and email.
>> You can ask any question related whith your purchase
in zonadecompras@lamasbella.org.
What
to buy
>>
In the table below they are the La Más Bella editions
availables and prices (olders editions are sold out).
>> Click the links to obtain more information about
the contents and contributors of every edition.
>> Please notice that La Más Bella magazine is
published in Spanish language.
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La
Más Bella Manual de Instrucciones
(The Most Beautifull Instruccions of Use)
Monographic magazine about the concept of “utility”.
Externally the magazine is an apron made exclusively
by Pepe Jeans in denim fabric, whith all the contributions
introduced into the pockets of the apron.
Published in december 2006.
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La
Más Bella Grandes Exitos
(The Most Beatiful Greatest Hits)
Its monographic subject is"the success".
Formally the magazine is a fabric groupy-bag with
three pins, a Picture-Disc Vinil Record, some vinil
disc covers, posters, DVD, etc.
Published in February 2006.
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info] |
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La
Más Bella Juegos Reunidos
(The
Most Beautiful United Games)
Published in 2005,
the subject of the edition is"the game".
The magazine is a game box (formally similar to
a very popular spanish toy called “Juegos
Reunidos”) in which every content (a collection
of cards, game boards, etc) is made by an artist
(55 contributors).
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La
Más Bella Física y Política
(The Most Beautifull Physical and Polítical)
Three plastic school maps of Spain (20x20
cm size) artistically modified by an artist, and a
collection of 15x20 cm pennants (little flags commonly
used in spanish celebrations to adorn streets and
parties). There are 16 different model of pennants.
The magazine includes a CDROM with video and audio
contributions and a freak Souvenir of Spain.
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La
Más Bella Manual Ojo por Ojo
(The Most Beautifull Eye by Eye)
Published in february 2001
Plastic slides viewfinder (with artistic slices) and
a small leaflet.
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La
Más Bella Con Dos Pelotas
(The Most Beautifull Whith Two Balls)
10x15
cm postards with a rubber ball adhered to the cover.
Published in february 2000.
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| When
you finish your selection click the View Cart
button and follow the on-screen instrucctions
Thanks! |
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[
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[Back to
homepage] [info@lamasbella.org] |
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